Shutterfly doubles down on expansion beyond photo personalization and launches the Shutterfly Collective with a collaboration with digital icons and indie Spoonflower artists

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Shutterthe leading e-commerce brand for personalized products and bespoke designs, launched its first-ever limited-edition capsule collection, The Collective component, to celebrate the addition of 4,000 new artist designs available in Home Decor and Giftware on the Shutterfly platform. The inaugural collective is designed and inspired by a diverse roster of digital icons associated with four spoonflower The independent artists, who have helped bring each of their personalities and four product categories to life, and demonstrate that Shutterfly goes beyond photo personalization by giving consumers more choices, designs and ways to express their unique style.

Showcasing the extraordinary power of self-expression, the creators of The Shutterfly Collective range from comedians to artists, and more, and include like-minded creators such as influencers and viral sensations. Brittany Broskientrepreneur and dating expert Serena Kerriganactor and author Elsa Majimboand actor and digital creator chris olson. Each digital icon has been paired with an independent Spoonflower artist, creating bespoke designs that reflect the style and personality of each digital icon. From quirky designs to vibrant color themes, each digital icon had the opportunity to show off their remarkable identity while promoting the lifestyle fans have come to know and love.

“I am so honored to be part of the very first Shutterfly Collective! This experience was more than just putting my name on a product. I was able to completely immerse myself in the creative experience and work with a Spoonflower [Independent] Artist to bring my ideas to life,” said the influencer and viral sensation Brittany Broski. “I think it’s so important to uplift independent artists and creators and this project honors that and the continued support of my community.”

The Shutterfly Collective will be available for purchase from Tuesday, July 26, 2022 at 11:00 a.m. CDT through Tuesday, August 23, 2022 on www.Shutterfly.com/ShutterflyCollective and will feature exclusive and unique designs on coffee mugs, blankets, journals and pillows retailing between $16.99 and $79.98. A portion of each sale on each item purchased will pay a royalty to each of Spoonflower’s independent artists who created the designs in collaboration with each digital icon.

Shutterfly’s focus on expanding its custom design space will allow the brand to move into new spaces while tapping into current industry trends and changing the way consumers shop. The Shutterfly Collective further inspires existing buyers to find something unique that matches their style and personality, and invites new buyers to explore the special options Shutterfly has to offer.

“We are thrilled to partner with a group of creative icons on this collection of products that will excite our customers and give them something they can only get from Shutterfly,” said Jessica Lesesky, vice president of merchandising and e-commerce, Shutterfly. “We know that US consumers (85%) want to be involved in the process of creating personalized home decor and prefer polished designs.1. The Shutterfly Collective is one of the new ways we’re responding to these consumer demands and expanding the boundaries of branding beyond photo personalization to a premier destination for self-expression.

As part of its efforts to continue to provide consumers with unique ways to shop and be entertained, Shutterfly has also launched a weekly digital series called Shutterfly Live, a one-stop live shopping experience where consumers can purchase products on Shutterfly.com at a live social event. shopping event taking place several times a month.

For more information about Shutterfly and the Shutterfly Collective, please visit www.shutterfly.com/shutterflycollective or follow Shutterfly on ICT Tac, instagram, Facebook Where Twitter.

About Shutterfly

The Shutterfly family of brands is the leading e-commerce and manufacturing platform for custom products and bespoke design. Shutterfly is organized into three divisions: Consumer, Lifetouch and Shutterfly Business Solutions. Shutterfly is majority owned by certain investment funds managed directly or indirectly by Apollo Global Management, Inc. (NYSE: APO) and its subsidiaries and affiliates. For more information about Shutterfly, visit www.shutterflyinc.com. Follow us on social media @shutterfly.

About Spoonflower

Spoonflower is a global marketplace that connects and empowers artists, creators and consumers in the creative economy. The company’s on-demand digital platform has revolutionized the textile industry by developing an eco-friendly, sustainable and scalable manufacturing process. With Spoonflower, consumers can either design their own designs on premium wallpaper, home decor and fabrics, or shop from a leading marketplace of nearly 2 million designs and 3.3 million creations. Today, Spoonflower is the design destination for its growing and loyal global audience who value personal expression and aspire to convert their entrepreneurial dreams into successful small businesses. Spoonflower was acquired by Shutterfly in 2021. For more information, visit spoonflower.com and follow us on social media @spoonflower.

1 Source: Wakefield survey conducted by Shutterfly

Jack C. Nugent