Google expands photo and canvas printing service to Europe and Canada – TechCrunch

Google is expansion its photo and canvas printing service to Europe and Canada.

Google has offered photo books in print in the United States since 2017, a service that started rolling out in Europe on the next year. And then in 2019, Google started offering photo prints and canvas prints in the United States Starting today, these two additional printing services are available to Google Photos users in 28 European countries – essentially, the whole of the European Union plus the United Kingdom – and in Canada.

Google impressions

Although there are third-party photo printing services that allow you to upload photos directly from online platforms such as Google, creating a printing service directly in Google Photos removes all friction. – plus, it saves you from giving another company access to your Google account. On top of that, Google Photos has a built-in search function that allows users to find photos by location, time period, people and pets, objects and themes – this is particularly useful for those looking to print types of very specific photos from which is potentially thousands of snapshots going back years.

In Europe, individual photo prints start at €0.15 each (excluding postage and taxes), with the cost increasing gradually depending on the size. And in Canada, the price starts at CAD $0.39. Canvas prints, meanwhile, start at £23.99 in the UK for an 8.8-inch print, but it’s unclear how much they cost in the Eurozone – a direct conversion from the pound sterling would be around 28 €. Google has not confirmed the cost of the service in Canada.

It’s also worth noting that Google introduced a photo printing subscription service in 2020, which uses AI to automatically print and send a user’s top 10 photos of the month. Costing around $7 per month in the US, this offer has yet to make its way to other markets.

Jack C. Nugent